The definition of marketing
mix is the tactics employed by a company for promoting its product or brand in
the market for moving ahead of its competitors. A mix of 4 P’s actually
completes the marketing mix. Now the question that might cross your mind
instantly is what are the 4 P’s? The first P is Price, the second P is the
Product, third P signifies Promotion and the last but not the least important P
or the fourth P is the Place.
