What IMC strategy involves a two-way flow of communication between a buyer and a seller and is designed to influence the buyer's purchase decision

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22-04-2022
Business

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What IMC strategy involves a two-way flow of communication between a buyer and a seller and is designed to influence the buyer's purchase decision

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topeadeniran2 topeadeniran2 · Answer 1 · 2022-04-25T11:50:29+02:00

The strategy involves a two-way flow of communication between a buyer and a seller is personal selling.

What is communication?

It should be noted that communication simply means the exchange of information between the involved parties.

In this case, the IMC strategy involves a two-way flow of communication between a buyer and a seller and is designed to influence the buyer's purchase decision is personal selling.

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