When steve discusses the "buyer for outdoor" and the "buyer for running," what does he mean?

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23-03-2019
Business

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When steve discusses the "buyer for outdoor" and the "buyer for running," what does he mean?

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MrsTriplet MrsTriplet · Answer 1 · 2019-04-04T19:45:37+02:00

MrsTriplet MrsTriplet

04-04-2019

In this video, Steve means that the people who discuss the "buyer for outdoor" and the "buyer for running, are the people who determine the product mix for each of the categories. Product mix is also known as product assortment. The product mix is the total amount of product lines a company offers its customers.

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